2nd CIDAG, the International Conference on Design and Graphic Printing – ISEC + IPT
2nd CIDAG, the International Conference on Design and Graphic Printing, organized by ISEC – Higher Institute for Education and Science and IPT – Polytechnic Institute of Tomar, Portugal, will take place in Tomar from 24 to 26 of October, 2012. This event will provide a unique opportunity to contact the most renowned experts from the manufacture industry, universities, colleges, national and international institutes of R&D, and all actors associated with Design and Graphic Printing.
We participate in the event with two papers and presentations: “Design and Emotional Value Creation. The experience enhanced by multidimensional communication” and “Academy + SMEs + Legislation: Innovation in collaborative environments. Development and networking in the habitat sector, from a systemic perspective”.
(1) “Design and Emotional Value Creation. The experience enhanced by multidimensional communication”
Keywords: Value creation, emotional design, experience design, dream society, multidimensional communication.
Abstract: In the interactions that characterize contemporary life, it is undeniable the fundamental role that communications are playing in the creation of new socio-cultural perspectives, business or personal relations, where distances, times or spaces are not a limitation. (Etchevers, 2006) In the area of value creation around products and services, current ways of pre-purchase approach, experiences during purchase and especially after it in the zone of experiences, set up conditions around a number of intangibles that lead to decisive answers on behalf of users/consumers related to sensory, emotional a cognitive aspects, brand equity and customization, among other keys, as well as how they are channeled, and here, multidimensional communication is vital.
The zone of experiences on the progression of economic value of Pine II & Gilmore
(2) “Academy + SMEs + Legislation: Innovation in collaborative environments. Development and networking in the habitat sector, from a systemic perspective”.
Keywords: Collaborative environments, innovation management, products and services design, academy, firm and government.
Abstract: Keys around dynamic performance in the field of issues related to innovation management and strategic design -product-services-communication-, transfer and exchange of knowledge and developments in collaborative environments, applying principles linked to design thinking, co-creating, and value creation, for consumers, users, the organization itself and other agents involved in the process.
Integrative vision from the triple helix of Etzkowitz
Link CIDAG 2012 >>
By: José Rafael González D.
Comments Off
Innovación y creación de valor en productos y servicios en el marco de la comunicación multidimensional. Un enfoque desde el diseño estratégico y la orientación al consumidor.
Palabras clave:diseño estratégico, creación de valor, comunicación multidimensional, innovación abierta, diseño orientado al consumidor.
Key words: strategic design, value creation, multidimensional communication, open innovation, consumer-oriented design.
Resumen: Se plantea una exploración de la innovación y la creación de valor desde el diseño estratégico como ámbito para enfocar su análisis, y desde contenidos relacionados con el diseño orientado al consumidor, en productos y servicios, como eventos donde convergen múltiples factores clave para guiar su gestión, en el marco de la comunicación multidimensional que caracteriza en la actualidad las relaciones entre empresas/organizaciones y usuarios/consumidores, signadas por nuevos medios, prácticas, códigos y asociaciones, en un contexto donde cada vez existen menos barreras de distancia, tiempo y espacio, en el curso de lo que algunos autores denominan la sociedad de ensueño.
Abstract: An exploration around innovation and value creation is presented, from the point of view of the strategic design to focus the analysis, and from contents related to consumer-oriented design in products and services, as events where multiple key factors converge to guide their management in the frame of multidimensional communication that characterizes the current relations between enterprises/organizations and users/consumers, marked by new media, practices, codes and associations, in a context where there are fewer barriers of distance, time and space, in the course of what some authors call the dream society.
Link IconoFacto >>
Por José Rafael González D.
Comments Off
Stockholm design week 2012
The fair of furniture and lighting to be held in Stockholm, Sweden from february 07th to 11th 2012, is the world’s largest in its kind for the meeting of scandinavian design. Diferent seminars will be conducted in the framework of the event and include topics rnaging from biomimicry and sustainability, to lean manufacturing, as a challenge to meet market expectations in the furniture industry.
La feria del mueble y la iluminación que tendrá lugar en Estocolmo, Suecia, del 07 al 11 de febrero de 2012, es la más grande del mundo en su clase para el encuentro del diseño escandinavo. Diferentes seminarios se estarán llevando a cabo en el marco del evento y comprenden tópicos que incluyen desde el biomimetismo y la sostenibilidad, hasta el lean manufacturing, como reto para afrontar expectativas del mercado en la industria del mueble.
In the context of the fair, will be taking place the Stockholm Design Week, with over sixty high profile events throughout the city, in connection with the design theme.
By José Rafael González D.
e-book: collaborative networks
New e-book about real cases of firms in collaborative networks
Difusión desde “Redes de innovación @ ikerlan-IK4″ con contenidos de estudios de caso presentados en la IFIP Working Conference on Virtual Enterprises PRO-VE 2011, en “una sesión especial dedicada a compartir prácticas exitosas de casos reales de redes colaborativas”.
“Value Co-Creation & Co-Innovation Strategies in Collaborative Networks: Emergence in different Industrial Domains”
By José Rafael González D.
Comments Off
2 Comments(Español) Serie imágenes Feria Hábitat Valencia 2011: Iluminación.
La luz en los productos / La luz en los espacios.
Light in products / Light in spaces.
Aromas del Campo
1.- Productos y firmas
